Clinically proven whiter teeth. Helps remove stains and prevents new ones. Gentle for daily use. Freshens breath. Fights cavities and removes plaque. Bring out your most dazzling smile! Colgate® Advanced White with active micro-cleaning crystals is clinically proven to gently polish and effectively whiten your teeth. It also helps prevent new stains from adhering so your teeth stay whiter for longer. Have whiter teeth in 14 days!